Johanna MacDonald & Associates

public relations and strategic communications

JOHANNA MACDONALD & ASSOCIATES

Media Relations

In the rapidly evolving media environment, getting maximum exposure for your news, and effectively telling your story, can be extremely challenging. JM&A will help you get the business results and media coverage that you and your stakeholders expect. We’ll recommend and deliver the appropriate mix of strategies and activities to achieve maximum exposure and recognition for your news:

develop and implement media policies
facilitate media access and establish current media lists
develop and sustain positive relationships with news sources
advise and plan media conferences
research and write news releases, backgrounders, media kits
act as designated spokesperson, or facilitate preparedness of designated spokespersons and develop key messages and quotes
monitor and evaluate media coverage and identify issues/trends through new media