public relations and strategic communications

JOHANNA MACDONALD & ASSOCIATES

Strategic Communications and Strategic Planning

When it comes to practicing proactive public relations, a strategic communications plan is key. A strategic plan will help you focus on your firm’s challenges and opportunities, align goals and objectives, identify your audience or clientele, decide how best to reach these people with your key messages, and demonstrate how your actions are affecting the bottom line.

JM&A will develop, write, and implement a customized strategy that will guarantee results. Through an appropriate combination of services, your organization will be guided in developing and maintaining a professional, proactive, high-profile image that merits trust, confidence, and support in the eyes of the community and media.

As appropriate to your organization, JM&A will:

• develop a consistent, strategic review of internal and external activities to determine priorities, roles, and responsibilities
• position the proposed changes to stakeholders and implement a communication strategy designed to enhance the benefits
• conceive, plan and implement events designed to celebrate milestones
• develop an employee recognition program
• promote new and ongoing programs designed to maximize community involvement
• develop public-speaking opportunities to deliver key messages to community groups and businesses
• develops audiovisual tools to support public presentations
• plan and develop publications, web sites, and broadcast programs
• provide advice and direction to programs in development

Build mutual trust, understanding, and commitment with your target audience—and garner the business results that you desire.